Stora köpcentrum i utkanter av städer drar till sig innerstadens kunder då de erbjuder lägre priser. Detta ökar pressen på mindre, centralt belägna butiker då de riskerar att konkurreras ut och därmed hotas även utvecklingen av städers centrum. Syftet med denna uppsats är att utröna hur väl ICA Torgkassen, en mindre centralt belägen daglivarubutik i Uppsala, lyckats med implementeringen av sin unika differentieringsstrategi, och om strategin påverkar kundunderlaget.I det teoretiska avsnittet behandlas olika konkurrensstrategier och teorier för marknadsföring. Vi har valt att kombinera McCarthys modell ?Marknadsföringsmixen? med Philip Kotlers modell ?Differentieringens styrka? i en ny modell för analys.

Through interaction with customers, companies can acquire knowledge about- and satisfy the needs of customers. In retailing, the ranges of products are standardized and staffing numbers are scarce. How do companies in retailing deal with adaptation towards their customers given the small staffing numbers? The purpose of this study is to examine if and if so, how companies in the Swedish retailing industry are making adaptations towards their customers and also why these adaptations are being made. To answer this purpose, observations in the retailing industry are conducted and the results show that companies adapt to customers? needs.

En ökad miljömedvetenhet har bidragit till en ökad efterfrågan på företag som tar miljöansvar. Studier visar att företag som gör detta kan dra nytta av miljöarbete i sin kommunikation mot marknaden. Samtidigt visar allt mer forskning olika fördelar som företag kan skapa internt genom miljöarbe. Denna studie syftar till att undersöka hur motivation kan skapas hos anställda i en livsmedelsbutik med tydlig CSR-inriktning för att identifiera vilken roll CSR-inriktningen spelar i skapandet av motivation. Studien har en induktiv ansats och utförs i fallstudieformat där ICA Torgkassen i Uppsala står som fallföretag. Detta eftersom företaget har en historik av framgångsrika CSR-initiativ.

The supermarkets are taking more and more market shares for potted plants the last years, and a greater part is bought without prior planning. Signals from several European countries, for example Denmark and UK, indicate that potted plants with added value have become more and more popular and the added value is based on present trends. The meaning of added value in this thesis is fancy pots, packaging, pins or arrangements. Potted plants with added value sold in supermarkets offer the consumer the advantage of getting a ?ready product? quick and easy.

ABSTRACTWångdahl, J. (2006). Hälsofrämjande budskap i en livsmedelsbutik- kunders uppfattningar. C-uppsats i Folkhälsovetenskap. Örebro, Hälsovetenskapliga institutionen.Obesity and being overweight are on the increase in Sweden which makes work in the area of health promotion very important.

AbstractThe topic ?The effects of music in the supermarket on consumer behavior,sales, and customer state of mind? was assessed to try and analyse the emotionaldifferences that may occur as well as the sales variations that may arise fromplaying music in a supermarket. The reason for this study is that grocery storesare very common and abundant in most neighborhoods, as is man?s necessaryconsumption of food. In almost every city grocery stores must compete hardagainst each other in order to succeed in offering the most appealing options toconsumers.

AbstractThe topic ?The effects of music in the supermarket on consumer behavior,sales, and customer state of mind? was assessed to try and analyse the emotionaldifferences that may occur as well as the sales variations that may arise fromplaying music in a supermarket. The reason for this study is that grocery storesare very common and abundant in most neighborhoods, as is man?s necessaryconsumption of food. In almost every city grocery stores must compete hardagainst each other in order to succeed in offering the most appealing options toconsumers.

This essay has been made on behalf of the co-operative society Mäster Grön, which is selling ornamental plants to retailers in Sweden. The aim of this study has been to find out what added value Mäster Grön gets from their co-branding with the Swedish Seal of quality. The main topic of discussion was; how much value added does this co-branding give to Mäster Gröns pot plants? Are there differences from a customer point of view in value added between a garden center and a retail store? How much weight does the costumer put on the branding when buying a plant? Does the customer know what the values of Mäster Grön and Swedish Seal of quality mean? Two questions of lesser worth were asked to the consumers about what they thought about the protective plastic around the plant, and if they were interested in getting more information about the origin as well as the method of production of the plant. The study was divided into two parts, one in which customers were observed and one where the customers answered a survey.

Syftet med denna uppsats är att undersöka i vilken utsträckning och hur egna varumärken favoriseras av de svenska dataljisterna i dagligvaruhandeln, genom ett fördelaktigt hyllplaceringsbeslut. Vi har använt oss av ett kvalitativt tillvägagångssätt med en beskrivande karaktär. Vidare har vi gjort 20 stycken personliga intervjuer med butikschefer på Coop Konsum, ICA Supermarket och Hemköp. Vi har även utfört kompletterande butiksmätningar för att verifiera eller falisifiera informationen. Resultatet som vi kommer fram till ska ses som en utvidgning av befintlig space managementforskning..

Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

We have a business proposal. Instead of the consumers visit the country side in order to purshase we are interested in starting a shop with only regional produced products in the city. We have our base in a part of Sweden called Östergötland, therefore we have investigated the market for such a store in Östergötlands biggest city, called Linköping. The conclusion is that the store must sell food produced in the region. Another conlusion is that the store must be located near a bigger supermarket. Our main selling points are quality and that the food is produced in the near region.

This thesis aspires to construct a routing optimization method customized for Volvo Powerstrain?s manufacturing plant in Skövde, Sweden. In order to enforce Volvo?s own understanding and control of there own organization, as well as optimize the utilization of the in-house tow trains, the BRO methodology where created. The methodology where created from observations of the currents working environment, analysis of order data as well as a comparison with two similar producing factories.

Dagligvaruhandeln erbjuder ett stort antal arbetstillfällen i Sverige och antalet anställda i branschen ökar i stadig takt. Svensken ägnar i genomsnitt två och en halv vecka per år åt att handla och livsmedelsförsäljningen i landet ökar. Ur ett konkurrensperspektiv innebär detta att det är av stor vikt att erbjuda kunden en positiv upplevelse i butik, något som till stor del påverkas av personalen. ICA är Sveriges ledande aktör inom dagligvaruhandeln och ett av Sveriges starkaste varumärken. Inom ICA-koncernen agerar ICA-handlarnas Förbund som ett kommunikationsled mellan handlare och ledning.

The consumer often chooses the store depending on the quality of the fruit and vegetable department. A study has proven that about half of the purchases in this department are impulsive. This gives the store a good possibility to influence the consumer?s behaviour in the fruit and vegetables department. Compared to other products, like pasta or rice, there are few brands represented in the f & v-department.

Car-O-Liner i Kungsör är en komplett tillverkare av reparationssystem för krockskadade fordon, vars produktion hindras av okontrollerade lager. Företaget har förhoppningen om att en frikopplingspunkt skulle kunna bidra till en mer kontrollerad produktion, och därigenom nå en högre leveransprecision. Frikopplingspunkten är tänkt att upprättas i form utav en supermarket, och examensarbetet syftar därför till att undersöka möjligheterna till ett upprättande utav en supermarket samt att föreslå en lämplig återfyllnadsmetodik. Målsättningen är att presentera ett nytt materialhanteringskoncept som effektiviserar och framförallt förenklar produktionen, med förhoppning att samtidigt göra verksamheten mer flexibel och därigenom höja leveranssäkerheten.Fokus för projektet ligger på produktionsgrupperna Bänkrobot och Detaljrobot som sätter takten för resterande flöden. I produktionsgrupperna har materialhanteringen studerats, och med hjälp av spagettidiagram har rörelsescheman kartlagts.